The poster (coming soon) and logo kind of came about at the same time. The poster was where the logo was born. I wound up using the logo for various other materials (that I'll be posting soon as well). I think that in my nearly 10 years of experience at I Love NY, this was the most exciting and rewarding project I have had the opportunity to work on. So romantic. So dramatic. I listened to the Last of the Mohicans and Glory and Patriot and Pocahontas soundtracks for days and weeks while working on this. It put me in such a great creative and dramatic mindset. You can see the cinematic influence in the drama of the look and feel of these pieces. So many people commented that the campaign looked like promo for a movie. Good! That's what I wanted. They got excited to go see the re-enactments. It became more than just dry history.
Most rewarding: the commission reported attendance and revenue for the 2007 season were up an astounding 361% over 2006!!! That is CRAZY ROI!!
